The Impossible Burger can now be sold at retail, following FDA’s approval of color additive

Prior to FDA's amended color additive regulation, soy leghemoglobin, used in the Impossible Burger for meat-like taste, texture, and aroma was only approved in products sold to consumers in cooked form, meaning that Impossible Burger was only available in participating food service locations. 

from
http://www.nutritionaloutlook.com/article/impossible-burger-can-now-be-sold-retail-following-fda%E2%80%99s-approval-color-additive

from
https://myfunweightloss.blogspot.com/2019/08/the-impossible-burger-can-now-be-sold.html